#googledance #googlecore #googlealgorithm
#featuredsnippet
https://www.seolady.co.uk/google-dance-core-update/
September 7th, 2023 - Google’s Update has
finally concluded after it's koolaid smash entry in August. I created a new
blog post in August 2023 so I could update the article in real time twice a
week. I was aiming for a featured snippet in SERPs for a low competition
Featured Snippet at the top of Google page 1, so you can understand what
on-page SEO methods you'll need to plan. Also, timescales; featured snippets
can take months and years of chasing before you hit the sweet ranking spot and
enjoy extra traffic.
This core update, confirmed by Google to have completed rolling out on
September 7th, took over two weeks to fully implement. Volatility was seen in
waves, with initial fluctuations around August 25th, another surge near August
30th, and final volatility in the days before it ended.
As with previous updates focused on Google’s core ranking systems, this latest
August 2023 core update targeted all types of content and languages worldwide.
It aims to reward high-quality, useful content while downgrading low-value
pages. Sites generally see ranking increases or decreases of 20-80% or more.
While Google continues to release algorithm changes, they changed from the old
dancing way of flicking a switch; the gradual rollout method used in 2023 has
the purpose of reducing large fluctuations and frustrations. This is to combat
an overnight domain bombing in search, like in the twenties with the first
introduction of E-A-T and HTTPS-favoured urls in their algorithm changes.
The volatility of Google’s search results in the early days of the search
engine, was caused by a number of factors – including the fact that Google’s
algorithm was still under development and that the search engine was constantly
being updated.
The Google Dance was a major source of frustration for website owners and SEO
professionals. It was difficult to predict how a website’s ranking would
change, and it was often impossible to know why a website’s ranking had
changed, in the mid-2000s it levelled out as Google’s algorithm became more sophisticated.
However, the term “Google Dance” is still used today to refer to any sudden or
unexplained changes in Google’s search results from older generation of online
marketers.
The phrase became more widely used in 2004, when Google’s algorithm was updated
and the Google Dance became more pronounced.
The Google Dance began to subside in the mid-2000s, but the phrase is still
used today to refer to any sudden or unexplained changes in Google’s search
results.
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